INTERNATIONAL

[ VISUAL ]

PRACTICE

Working with intention to shape meaning through image and motion

Working with intention to shape meaning through image and motion

Working with intention to shape meaning through image and motion

We believe visual work begins long before the camera is raised. It starts with attention, with patience, and with a willingness to observe. Every project is approached as a system of choices - what to show, what to hold back, and how moments connect. The goal is not volume, but clarity. Not noise, but meaning. Film and photography become tools to translate thought into form, frame by frame.

[ Intent ]

[ 0:13 ]

Watch Video

Watch Video

Watch Video

Watch Video

Watch Video

Watch Video

Watch Video

Watch Video

Watch Video

This practice is built on intention rather than impulse. On slowing down to understand context, people, and purpose. Process matters as much as outcome, because how something is made shapes what it becomes. Through image and motion, we aim to create work that feels considered, grounded, and lasting - Work that holds attention, invites interpretation, and leaves space for the viewer.

[ The Practice ]

A gymnast performing a flip on a grassy green field.
A gymnast performing a flip on a grassy green field.
A gymnast performing a flip on a grassy green field.

00-1

Observe

Every project begins with careful attention and quiet research. Taken to understand context, and intent before any decisions are made. This stage is about listening closely, observing and identifying what truly matters most.

Placing a finger on the mirror
Placing a finger on the mirror
Placing a finger on the mirror

00-2

Shape

With clarity established, ideas are refined and given direction. Key elements are defined, relationships are formed, and structure begins to emerge. This step ensures each decision is deliberate, focused, and aligned with the work.

A flower beginning to bloom.
A flower beginning to bloom.
A flower beginning to bloom.

00-3

Refine

Image and motion are brought together through thoughtful execution and restraint. Through pacing, editing, and adjustment, the work settles into its final form. Nothing is rushed, and nothing remains without reason.

Meet the team

Meet the
team

Leadership

04

A young man wearing a striped shirt and tie, seated in an office setting.

Alex Mercer

Founder / Creative Director

A young man wearing a striped shirt and tie, seated in an office setting.

Alex Mercer

Founder / Creative Director

A young man wearing a striped shirt and tie, seated in an office setting.

Alex Mercer

Founder / Creative Director

A woman in formal wear reading a newspaper while seated indoors.

Lena Weiss

Executive Producer

A woman in formal wear reading a newspaper while seated indoors.

Lena Weiss

Executive Producer

A woman in formal wear reading a newspaper while seated indoors.

Lena Weiss

Executive Producer

A woman standing confidently in a blazer and trousers in a studio-like workspace.

Julian Hart

Head of Production

A woman standing confidently in a blazer and trousers in a studio-like workspace.

Julian Hart

Head of Production

A woman standing confidently in a blazer and trousers in a studio-like workspace.

Julian Hart

Head of Production

A woman wearing sunglasses and a patterned outfit, posing indoors.

Maya Laurent

Creative Strategist

A woman wearing sunglasses and a patterned outfit, posing indoors.

Maya Laurent

Creative Strategist

A woman wearing sunglasses and a patterned outfit, posing indoors.

Maya Laurent

Creative Strategist

Awards & Honors

Awards &
Honors

[ 012 ]

00-1 // 00-4

" A thoughtful and focused process from start to finish that allowed ideas to develop naturally. Every decision felt intentional, measured, and grounded in clarity, resulting in work that felt calm, considered, and deeply aligned with the original vision.

Sarah Collins, Creative Director, Northfield

00-1 // 00-4

" A thoughtful and focused process from start to finish that allowed ideas to develop naturally. Every decision felt intentional, measured, and grounded in clarity, resulting in work that felt calm, considered, and deeply aligned with the original vision.

Sarah Collins, Creative Director, Northfield

00-1 // 00-4

" A thoughtful and focused process from start to finish that allowed ideas to develop naturally. Every decision felt intentional, measured, and grounded in clarity, resulting in work that felt calm, considered, and deeply aligned with the original vision.

Sarah Collins, Creative Director, Northfield

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