Northfield
A considered brand system built around clarity and restraint. Northfield operates at the intersection of craft, culture, and everyday use, requiring a visual language that feels grounded yet confident. Our approach focused on sharpening its expression without losing familiarity, establishing a clearer tone of voice, refining the colour palette, and aligning typography into a cohesive system.
Deliverables
Brand strategy
Visual identity
Art direction
Brand film
Photography
Date
2024
Client
Emma Richardson
Industry
Architecture
To mark the launch of a new brand chapter, Northfield presented a release through film, photography, and direction, bringing together narrative, tone, and atmosphere across digital and physical spaces.
Founded as an independent brand rooted in clarity and balance, Northfield reached a moment where its visual presence needed to evolve without losing familiarity. The project centred on redefining how the brand communicates through image and motion, aligning its tone with a more confident and intentional direction. Through a carefully considered process, film and photography were used to explore structure allowing the brand’s story to unfold in a way that feels natural and grounded across every touchpoint.
" Working through this project brought a new level of clarity to how the brand communicates visually. The process felt thoughtful and collaborative throughout, allowing the identity to evolve without losing what made it familiar. The final work feels balanced, confident, and aligned with how we want Northfield to be experienced moving forward.
Emma Richardson
Founder of Northfield