Atelier
A refined visual project shaped by detail, materiality, and quiet expression. Atelier operates within a design-led context where form and texture carry meaning, requiring an identity that feels precise, tactile, and understated. The approach centred on distilling its visual language, strengthening hierarchy, and creating a system that allows the work to speak without excess.
Deliverables
Brand strategy
Visual identity
Art direction
Editorial photography
Motion design
Date
2026
Client
Julien Moreau
Industry
Design / Creative studio
To introduce a renewed visual direction, Atelier presented its work through a series of carefully composed images and subtle motion studies. The release focused on tone, material, and rhythm, creating a cohesive presence across digital platforms while maintaining a sense of restraint and focus.
Founded as a practice rooted in craftsmanship and process, Atelier reached a point where its visual expression needed greater clarity and cohesion. The project explored how still imagery and motion could work together to reflect the studio’s values, balancing structure with softness. Through a deliberate and considered process, the identity was refined to feel confident and aligned with the way Atelier approaches its work.
" Working on this project helped articulate the studio’s visual direction with greater precision. The process allowed space for discussion and refinement, resulting in an identity that feels calm, intentional, and true to the way Atelier thinks and works.
Julien Moreau
Founder of Atelier