Obsidian
A culture-driven visual project exploring how creators move beyond promotion to build brands of their own. Obsidian sits within a new generation of consumer products shaped by personality, trust, and direct connection, where identity is as important as the product itself. The visual language needed to feel confident, contemporary, and closely tied to the people behind the brand.
Deliverables
Art direction
Brand photography
Product film
Campaign imagery
Visual storytelling
Date
2026
Client
Noah Carter
Industry
Consumer brands
To introduce the brand, Obsidian was presented through a series of image- and motion-led releases documenting the journey from concept to creation. Film and photography were used to capture process, personality, and product in equal measure.
Built around the idea that creators are no longer just amplifiers, but founders, Obsidian focused on translating identity into tangible form. From early ideation to final product moments, the project explored how storytelling, packaging, and presence could work together to invite audiences into the making of the brand. Through a considered approach, the work balances authenticity with polish, allowing the imagery to feel intentional without losing its human edge.
" This project highlighted the power of ownership and connection in modern brand-building. The process felt collaborative and forward-looking, resulting in work that communicates confidence, trust, and a clear sense of authorship.
Noah Carter
Founder, Obsidian