Meridian
An outdoor visual project rooted in movement, elevation, and connection to landscape. Meridian sits within an environment shaped by terrain, weather, and physical effort, requiring a visual language that feels expansive, grounded, and quietly powerful. The direction focused on capturing scale and stillness side by side, allowing nature to lead the narrative.
Deliverables
Art direction
Brand photography
Short-form film
Location direction
Visual storytelling
Date
2026
Client
Lucas Bennett
Industry
Outdoor / Lifestyle
To mark a new visual chapter, Meridian was introduced through a location-led shoot centred around mountain paths and open terrain. Film and photography were used to document moments of ascent, pause, and movement, creating imagery that feels immersive, restrained, and closely tied to the environment.
Founded around exploration and time spent outdoors, Meridian required a visual approach that respected the landscape rather than competing with it. The project explored how light, distance, and physical presence could shape a calm yet confident narrative. Through a considered process, the work focused on natural pacing, minimal intervention, and honest composition, allowing the imagery to feel grounded, expansive, and true to the experience of being there.
" This project brought clarity to how the brand connects movement with place. The process felt deliberate and unhurried, resulting in work that communicates balance, endurance, and a quiet sense of progression.
Lucas Bennett
Founder of Meridian